With Papas Román, I’ve gone from 0 monthly views (starting the project from scratch) to an average of 1 million monthly visits. This was achieved through a natural content strategy, without complicated edits, and by understanding how people in my industry consume content on social media.

I analyzed the brand's previous content and noticed that it lacked a hook in the first 3 seconds. I applied a structure consisting of a hook, conflict, and a clear conclusion. The video exceeded the profile's usual metrics, garnering 258,000 organic views.

Video created for a beauty and makeup professional to attract potential clients.We used an educational talking-to-camera format, addressing a common pain point within the target audience.The content reached 1.1 million views, positioning the brand as an authority and driving strong organic interest.

I worked for one month with a geek merchandise store aiming to increase its social media reach.I created a “natural shopping” format filmed in POV, designed to feel authentic and native to the platform.By the second video, we reached 117,000 views, increasing the account’s average from 2K to 117K.

We analyzed high-performing reference videos on the same topic and adapted the format to match the client’s personality and professional approach. Using the same educational talking-head format, the video reached 384,000 views, reinforcing content consistency.

Video created for a café with the goal of maximizing organic reach.We combined POV camera footage with an audio designed to spark debate, triggering massive audience participation in the comments.The content reached 11.6 million views, generating a strong wave of interaction and visibility for the brand.

Video created for a café by quickly jumping on a popular social media trend.The trend was adapted to the brand’s context and tone to keep the content natural and platform-native.

Second video of the collaboration with the geek merchandise store.We created a street interview challenge format, encouraging audience participation through giveaways and real customer interaction.

The brand had just opened a new physical store and needed to generate local and social media awareness. I adapted the street interview format to the interior of the store to humanize the brand and drive organic traffic.